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Diagram showing GEO connecting brands to AI answer engines — GEO connects your entity, evidence, and AI answer surfaces.

June 9, 2026 · 2 min read

What Is GEO? A Practical Guide to Generative Engine Optimization

GEO (Generative Engine Optimization) is how you earn citations and mentions in AI answers—not just rankings in blue links. Here is a clear playbook for B2B teams.

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