How to Audit Your AI Footprint

Overview

Run quarterly; store screenshots for trend analysis.

Quick definition

An AI footprint audit inventories how your brand appears across major assistants and AI overviews—scores accuracy, finds omission causes, and produces a prioritized fix list tied to pages and data sources.


Definition

Scope: branded and category prompts in key geos.

Why it matters

You need a baseline before claiming improvement.

Core framework

Prompt library

20–40 stable prompts.

Rubric

Correct / partial / wrong / omitted.


Step-by-step breakdown

Execute

Same day/time where possible; log model versions if visible.

Trace errors

Map wrong claims to a source URL or third-party profile.

Real-world examples

A SaaS team found 60% of errors traced to an old help subdomain.

Common mistakes

  • One-off checks without documentation.

Request an evaluation—PrimeAxiom runs footprint audits alongside automation assessments.