Case studies

Agencies

Agencies – B2B Tech PR Firm: Earned Media & Analyst Relations AI

Timeline: Build: 6 weeks. Deploy: account clusters. Optimization: 8 weeks journalist models.

Business overview

Industry: B2B tech PR. Complexity: long-cycle relationships.

Common pain points

Generic outreach, slow news response, reporting burden.

Full AI automation system (PrimeAxiom solution)

Graph Agent, Pitch Agent, Newsjack Agent, Coverage Agent.

Automation workflow (detailed system flow)

1. Client goals.
2. AI maps journalists.
3. Pitches drafted.
4. News alerts.
5. Rapid response drafts.
6. Human edits.
7. Coverage rollup.

AI agents & logic

Research Agent, Writer Agent, Alert Agent.

Technical architecture

Media DB + RSS, LLM with tone controls, send-time optimization.

Tools & integrations

Meltwater, Cision hooks, PostgreSQL, OpenAI, Gmail

Results

Reply rate +31%; story placement lead time −42%; analyst briefing prep −58%; account team research hours −49%.

Timeline

Build: 6 weeks. Deploy: account clusters. Optimization: 8 weeks journalist models.